We see investment in women not just as impact investment, though it is. We see it as something that makes business sense and a great source of opportunities. Many reputable studies have shown that businesses with more gender balanced senior teams perform better than the rest of the market (e.g. Quantopian, Credit Suisse, Catalyst, Nordea). _ It is our sincere desire that in a few years time, as a result of work done by companies like Voulez Capital, our focus on women will no longer be required. That the venture capital market will ‘normalise’ and we will be able to broaden our investment criteria. In the meantime, Voulez Capital invests in exceptional management teams which include at least one woman founder, businesses focused on less traditionally feminine sectors, such as energy and sustainability, technology (SaaS, IoT, data, etc.), market places, manufacturing, engineering, product design, healthcare, and education. We also invest in outstanding products and services aimed at improving women’s (and family’s) lives, such as women’s health, things that enable better work-life balance, easier, more effective, more convenient and less gender biased childcare and education. We like businesses that focus on improving effectiveness, style, convenience, comfort, and fit. We like to come in at late seed stage, typically at the first ‘institutional’ investor, and help our companies get ready for the growth phase, as well as then leading them through the Series A and subsequent rounds of financing. We provide our companies with a global platform and post-seed growth capital they need to succeed and always focus on the specific resources each business needs in order to become self sufficient and profitable. Our collaborative approach of working together with the founding team, as well as our Investment Readiness Programme (for companies that are a little too early for VC capital), create an environment where trust and confidence flourish, resources (including capital) are used effectively, all stakeholders are aligned around the same roadmap, and success is measured not by how much money is raised but by the value our founders create, not just for investors and shareholders, but also for customers.